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City of Monroe

Rollin’ on the Riverfront

Rollin' on the Riverfront

September 17, 2022 - Downtown Monroe, LA

On Saturday, September 17th, Campo and the City of Monroe hosted “Rollin on the Riverfront” a block party at the Monroe Rivermarket that included local food trucks, vendors, live music, performances, activities, and a raffle. The event was part of the ongoing Community Participation for Phase 2 of the Downtown Strategic Plan. Mayor Friday Ellis and Main Street Director Nirali Patel opened the event with the reveal of the new Downtown Monroe Main Street logo. Following, Campo Partner Mary Gilmore and Community Engagement Consultant Katrina Branson gave an update on the Monroe Downtown Strategic Plan and the importance of community participation and feedback. Brass Knuckles band played and second lined through the Rivermarket to promote health and fitness, Carolyn’s Dance Land performed, and DJ Kidd played the rest of the night.

The Downtown Monroe Strategic Plan design team produced interactive boards for attendees to engage with and record their feedback regarding the design process. Participants received a game card that after completion was exchanged for a raffle ticket.

An estimate of 350 – 400 residents of Monroe attended the Rolling on the Riverfront Block Party and over 100 completed all game cards to participate in the raffle. Families stayed until nighttime enjoying music, dancing, and sense of community.

For more information gathered during the block party, view the Steering Committee Report (PDF).

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