The Main Street Approach
Preservation positively affects jobs, property values, tourism, downtown and neighborhood revitalization, affordable housing and environmental sustainability.
Main Street is one of the most effective economic development programs ever created. Developed over 35 years ago, the Main Street four-point framework has a proven record in over 2,000 communities of creating new jobs and businesses while also rehabilitating countless historic buildings and revitalizing thousands of main streets and disinvested commercial corridors.
1
ECONOMIC VITALITY
Build a diverse economic base. Catalyze smart new investment. Cultivate a strong entrepreneurship ecosystem.
2
DESIGN
Create an inviting, inclusive atmosphere. Celebrate historic character. Foster accessible, people-centered public spaces.
3
ORGANIZATION
Build leadership and strong organizational capacity. Ensure broad community engagement. Forge partnerships across sectors.
4
PROMOTION
Market district’s defining assets. Communicate unique features through storytelling. Support buy-local experience.
